.png)
New Military Retirees + Active Duty Reservists Within 12 Months of Leaving Service
Don’t Trade Your Uniform for a Cubicle.
Joining the ownership economy starts here
Your Next Mission:
-
Building Something That’s Yours.
-
Explore Your Ownership Options.
Ready to stop renting your life to a job?
Discover the ownership paths available to you.
Free Live Session - Limited Seats for This Veteran Cohort
January 7th @10am EST
This Webinar Is For You If You Want:
• Independence, purpose, and upward mobility
• Freedom from corporate politics and capped salaries
• A clear, proven path for your civilian career
• A system, not a start-from-scratch hustle
• Ownership that aligns with your values
You Served the Country.
Now it's Time To Build Something That Serves Your Future.
Leaving military life isn’t “just a career change.” It’s a massive identity shift - structure, mission, purpose, and team...gone overnight.
And now you’re staring at the civilian world thinking:
“What’s next?”
“How do I replace my income?
“Will I be bored to tears in a corporate role where I’m just another cog?”
You’re not alone.
Thousands of transitioning military professionals feel the exact same way.
The good news?
You already have the discipline, mindset, and leadership that top-performing franchise owners are built from.
Now you just need a system.
.png)
The civilian job market wasn’t built for people like you.
Most veterans end up in roles where their leadership is undervalued, their earning potential is capped, and their work lacks meaning.
And after years of structure, team cohesion, and mission clarity…the lack of direction can feel frustrating, even hollow.
This webinar shows you how franchise ownership works and what to expect so you can carry your structure, leadership, mission, and teamwork…into a business you control.
Inside This 45-Minute Training, You’ll Learn:
1. How To Choose a Franchise That Aligns With Your Lifestyle + Values
So you don’t accidentally buy yourself another full-time job.
2. Three Lanes of Ownership
Choose the ownership path that matches your goals, time, and leadership style.
3. Ownership Match Scorecard
A practical tool to help you identify which opportunities genuinely fit you - not the other way around.
4. The Risk/Reward Radar
Takeaways from years in franchise consulting: how to recognize real opportunity, steer clear of costly traps, and make decisions with confidence.
5. Funding Options That Make Ownership More Accessible
Including veteran discounts, SBA strategies, and creative financing most don’t know exist.
Reserve Your Spot Now
What Clients Are Saying
Joe's calm, approachable style and deep business knowledge make him an exceptional guide for anyone exploring entrepreneurship. As a Marine Corps veteran and a trusted partner in BNI, I've seen his integrity and dedication firsthand. I wholeheartedly recommend Joe to anyone ready to build and grow their own business.
Ron K, Franchise Owner - Sergeant Major, USMC (Ret.)
Joe was AWESOME! When my wife and I decided to investigate owning a franchise, we connected with Joe. He gave us all the information we needed to make a fully informed decision. From a franchise owner personality assessment to talking about different financing options. He is super easy to talk to and helpful along every step of the way. We now own a franchise. If you have a dream to own a franchise or just want good advice about franchise ownership, you should certainly talk to Joe. He has my highest recommendations.
Jamie J, Franchise Owner - Air Force Veteran
Joe was great to work with. He is a great listener and is very intentional about showing his clients brands that really fit their situation, rather than just seeing what might land. Joe was the third consultant I worked with and he was the one that helped me find the franchise that was right for me. If I get the opportunity to purchase another franchise, Joe will be my first call.
James G, Franchise Owner - Army Veteran
First met Joe on my search to become a business owner and leave my Engineering/Product Management background. He walked us through everything, making sure we were comfortable and that the opportunity fit what we were looking for and actually trying to accomplish. He was very real and cut through all of the fluff when it came to real-world expectations. It was great to have someone who actually cares about your personal and professional success. He was instrumental in (no exaggeration) changing the trajectory of my career and entire life.
Joe Ross
Founder,
Ross Franchise Consulting
Joe Ross helps veterans and mid-career professionals explore franchise ownership with clarity and confidence. With more than two decades of experience in sales and leadership, he focuses on educating clients on how to evaluate opportunities, understand fit, and choose businesses that align with their strengths, values, and lifestyle goals.
